Marketing Minute 1: The Butterfly Effect


The Butterfly Effect

Something New:


We sell. We market. People buy from us. This is our business. How often have you battled to get yourself and your clients interested in what you do and the solutions that you offer? You call someone new and you hear it in their voice, “not another one…!”

Marketing Minute is a NEW forum for NEW ideas (as well as some old ones) it is designed to provoke thought and action. It is an outlet for ideas and inspiration.

One thing I have come to realise more and more is that so often we back ourselves into a corner when it comes to creatively expressing what we do and the things that we offer. We experience less and less of those flashes of inspiration and creativity and when we do we are loath to act on them!

 In this part of my blog I will address some of these issues through regular issues of Marketing Minute. Some ideas and examples will relate to this industry, some will not. Some questions posed will be answered, other will not. The idea is to present a continuous flow of thoughts and ideas – my challenge to you is, try everything once, some things may work for you, some may not, if you don’t try you will never know!  


The Butterfly Effect:

 In Sales and Marketing it is not always (and often very seldom is) the big, expensive things that make the biggest mark on the bottom line. It is often the small, seemingly irrelevant things that can most effect our clients perception of us.

 In 1963 Meteorologist Edward Lorenz announced a stunning conclusion. For decades people had viewed the universe as a huge machine in which causes matched effects. People presumed that big causes had big effects, and little causes produced little effects. Lorenz doubted this.

 The question posed to Lorenz sounded strange but simple: Could the flap of a butterfly’s wings in Singapore affect a hurricane in North Carolina?

 After considerable study, Lorenz answered yes.

 Lorenz’s postulation of what is now called the Butterfly Effect was one of several findings in the last 20 years that reflect the unpredictability of everything: weather , the likely outcome of direct marketing programmes, and the distant but often enormous effects of tiny causes.


Key Questions:

  • What “tiny things” can you do now in your marketing and sales effort that will produce an enormous effect? 
  • What can you/should you do that you are not doing now that will make a difference to the way your clients perceive you and the service you offer?

 An Idea (something tiny that could have big payoffs): The Weekend Drive: Go the distance with your prospecting by taking an hour each weekend to drive around at least one office park in your local area. Note the names of businesses and their contact details. There are probably many that are not in your prospecting database.

 These ideas are “practically” worked out in the work I do through – where we look at STRATEGY, COMPLIANCE and KNOWLEDGE…

4 Responses to “Marketing Minute 1: The Butterfly Effect

  • I don’t know If I said it already but …Cool site, love the info. I do a lot of research online on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks, 🙂

    A definite great read..


  • Thats very good to know… thanks

  • FYI, it was the flap of a butterflies wings in Brazil that could cause a tornado in Texas.

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